Last week I read an interesting article on the cruise lines’ re-emergence in a post-COVID (or maybe a during-COVID) world. Among all the preparations and precautions being taken, one thing really stood out for me. People are not seeing discounted pricing like they did in the wake of 9-11 or the Great Recession (as it is now known I guess). This threw me for a bit of a loop; until I thought about it.

When COVID hit and essentially took the cruise lines from 60MPH to zero overnight and for all intents and purposes put them out of business, my initial thought was – cruising will never recover.  And then I thought some more.

I figured that as the virus progresses, the pent-up demand for travel and…

We have all heard that "time is money." Indeed, much of the way we speak of time has a monetary ring to it. Your time has a real value and spending it poorly is a dangerous thing to do. Carl Sandburg once said that if you don't spend your time wisely, others would spend it for you. If there is any skill that comes to the fore during periods when you are very busy, it's time management.  Strangely, time management appears to be a skill even when we are sidelined.  In a one-on-one service industry like travel consulting, keeping track of your time can be a very difficult thing to do.  We build our travel practices not on an hourly basis, but on the satisfaction of…

If people are not aware of your existence, they cannot possibly decide to do business with you. This, in high-end marketing lingo is referred to as a…