This is not bad news. This is good news.

What gives marketing a bad rap is the notion that it is somehow manipulative. Nothing could be further from the truth if you approach marketing my way. And as far as I am concerned, my way is the right way.

I get up each morning knowing that there are only two types of people I will ever come in contact with. These two types consist of (1) people I can help, and (2) people I can't help. I have no intention of talking anybody into anything. My job is simply to identify those people I am in position to help and who are receptive to my…