Central Holidays

  FOR IMMEDIATE RELEASE

Central Holidays Brands Expand Across the Globe

More Experiential Travel and New Outdoor Adventure Programs, More Cuba People-to-People Itineraries, Huge Expansion Into Latin America with Dedicated Division

Moonachie, NJ – (December 7, 2015) – Central Holidays Travel Group is expanding across the globe with new travel programs in Europe, the Mediterranean, Africa and Asia, Cuba and beyond. As well, the family of brands recently announced the launch of its new dedicated Latin America division headed by travel industry veteran Arthur Berman. Under the direction of Berman, the company’s growth initiatives in Latin America are further showcased in its just released new Cuba and Latin America brochures with programs in new destinations unveiled for 2016 to destinations including: Peru, Brazil, Argentina, Costa Rica, Ecuador, Galapagos Islands, Bolivia, Chile, Panama, Nicaragua, Colombia, and Uruguay.

Presented in a collection of artfully-designed, full-color brochures for 2016-17, the expansion into new destinations demonstrates that Central Holidays’ emerging market strategies are succeeding with new travel programs introduced to exciting destinations worldwide.

"We understand that travelers are seeking authentic and unique, one-of-a-kind experiences to discover their selected destinations...one of the biggest trends in travel that we expect will continue into 2016, 2017 and beyond. Our specialized product development pros and destination experts have been busy creating the very up-close moments travelers are looking for. Further, our expansion into Latin American destinations -- directed by a dedicated team of Latin America travel specialists -- positions our family of travel brands perfectly to cater to travelers and this ever popular travel trend," said Gianni Miradoli, CEO of Central Holidays.

"Equally, we are seeing a marked increase in requests for active vacations and outdoor adventure-focused experiences. We are answering those requests by delivering a full range of new travel offerings featuring outdoor activities that take travelers to enjoy their destinations of choice authentically in ways that they never knew they could… from hiking and biking vacations in Italy to exploring the Galapagos Islands of Ecuador… traipsing across the rainforests or basking in the golden beach sun in Costa Rica… trekking in the footsteps of the Incas in Peru and so much more!"

The new brochures can be accessed via the company’s website at www.centralholidays.com for download, previewing online, customization by travel agents, and ordering in print. Adding even more value to the company’s near endless range of travel programs, travelers can take advantage of the Early Bird Discounts on bookings with deposit by January 31, 2016.

The six new brochures include:

  • Italy – with the most varied range of travel offerings including new food & wine programs, the greatest range of escorted travel programs, independent and hosted packages; active adventures, and much more;
  • The Mediterranean – featuring customizable trips to Greece, Turkey, France, Spain, Portugal, Croatia, and Malta;
  • Africa & Asia – highlighting nature, luxurious cities, and ancient mysteries on adventures through United Arab Emirates, Egypt, Morocco, Israel, Jordan, China, and Southern Africa;
  • Latin America – showcasing lost mountain-top civilizations, towering rain forests, and cracking glaciers in wild Brazil, Costa Rica, Peru, Argentina, Chile and many more;
  • Cuba – featuring even more itineraries to explore this alluring country via our newest culturally enriching people-to-people itineraries including religious focused programs, such as the new L’Chaim Cuba or group tours with options ideal for Christian or Catholic travelers, plus a new Cuba People to People Cruise;
  • Outdoor Activities – with unique cycling, hiking, running, and skiing programs.

Online, agents can create customized versions of each brochure and downloadable flyers can also be generated for all of the brochure packages. This advanced functionality allows travel agents to fashion their very own tailored brochures. The finished product is a polished, high-quality piece of collateral to present to their clients. To access the new brochures online, visit: www.centralholidays.com/BROCHURE.

About Central Holidays:
Founded in 1972, Central Holidays offers superior travel programs, value, and service to enchanting destinations across the globe. Destinations include Italy, Spain, Portugal, France, Cyprus, Greece, Turkey, and Croatia. The company also offers dozens of Mediterranean and European river cruise itineraries, worldwide ski programs, religious pilgrimage travel, as well as people-to-people educational exchange travel to Cuba! The company’s sister brand, STI by Central Holidays, presents novel travel opportunities throughout Central and South America, Africa, and the Middle East. Central Holidays and its family of travel companies remain at the forefront of the global tourism and travel industry, offering the most diverse range of travel programs that support brand promises of reliability, expertise, and flexibility. For more information, contact Central Holidays at 1-800-935-5000 or visit www.centralholidays.

###

MEDIA CONTACTS:
Marlene Oliver, NJC Communications
(305) 491-0512, moliver@njccorp.com

Tyler Sminkey, NJC Communications
(786) 390-8510, tsminkey@njccorp.com