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American Sets Sales Records |
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GUILFORD, CT—February 24, 2020—American Cruise Lines announced today the strongest start to Wave Season in the company’s history. Wave Season, the cruise industry term for first quarter sales, has surpassed company expectations, with records broken in nearly every category. Demand for small ship cruises across the U.S.A. has been on the rise for some time according to American. |
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| The company attributes much of the recent growth to the introduction of its modern riverboat series. The new riverboats offer contemporary styling with an open airy design that brings the outside world in. “Our new riverboats provide the fresh atmosphere for U.S. River cruising that today’s travelers are seeking,” says Charles B. Robertson, President & CEO of the Line. “The modern riverboats offer everything that American is already well known for, most importantly our small guest capacity, but they also add modern sophistication that appeals to a broader market of river cruise consumer.” Only American offers the finest U.S. river cruises aboard both paddlewheelers and new modern riverboats. | ||||
The record sales also come amid American’s new Cruise Close to Home™ advertising campaign which launched late last year. “The new campaign was designed to remind travelers that the finest river cruising experiences are available right here in the U.S.A. with an experienced all American company,” said Robertson. The Line estimates that 90% of Americans can drive to its cruises, skipping flights and additional travel hassles. American’s fleet of new small ships operate from February through December each year, departing from ports conveniently located across the country. |
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| American’s range of small ship styles allows them to offer the widest variety of cruises on the Columbia and Snake Rivers. The Line offers 5, 8, and 11 Day itineraries from early April through October each year between Portland, OR and Clarkston, WA. American’s cruises are carefully curated and explore all the beauty and history of the American West. Each cruise includes a complimentary pre-cruise hotel and transportation package from either departure city. | ||||
| Tour the new riverboats here: Modern Riverboats Tour | ||||
About American Cruise Lines:Year after year, American Cruise Lines continues to launch the newest small ships and uniquely curated itineraries for exploring and Cruising Close to Home™. On all American’s cruises, guests discover the history and spirit of the United States aboard the most sophisticated fleet of riverboats and small cruise ships in the country. American operates 13 ships along more than 35 itineraries—offering the finest river cruising and coastal cruising in the U.S.A. |
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For reservations or to learn more about American Cruise Lines Please call 1-800-814-6880 or visit: www.AmericanCruiseLines.com Follow us on Facebook at: https://www.facebook.com/americancruiselines Follow us on Twitter at: https://twitter.com/American_Cruise. |
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