SOUTH AFRICAN AIRWAYS AND ON SHOW SOLUTIONS
ANNOUNCE THE 2018 DATES FOR THE AFRICA SHOWCASE

Celebrating 10 Years of the Africa Showcase in North America

Fort Lauderdale, FL (April 02, 2018) – South African Airways (SAA), the national flag carrier of South Africa, and South Africa-based event organizer, On Show Solutions, announce the 2018 dates and locations for the Africa Showcase in North America. This year, the Africa Showcase, which is the largest travel trade show in the U.S. that focuses exclusively on promoting tourism to Africa, celebrates its 10-year anniversary in North America. In September, the Africa Showcase returns to four select cities; Boston, Massachusetts; Chicago, Illinois; Seattle, Washington and Orange County, California.

The Africa Showcase is geared toward travel professionals that are either currently specializing in selling travel to Africa or looking to expand their business to this popular bucket-list continent. Travel professionals attending will learn about the latest information on the region and how to effectively market and sell Africa, not only as a destination, but as a lifetime vacation experience. The show is designed to be both educational and entertaining, bringing over 30 top Africa suppliers representing hotels, safari lodges, destination tourism organizations and other attractions from throughout East and Southern Africa.

The dates and cities for the 2018 Africa Showcase are:

“As the leading carrier to Southern Africa, South African Airways is delighted to be celebrating the
10th anniversary of the Africa Showcase in North America”, said Marlene Sanau, vice president of sales for
South African Airways in North America. “Over the years the Africa Showcase has been an extremely
successful event in providing our valued Travel Partners with the tools, in-depth product knowledge and
resources to effectively sell travel to this highly-lucrative and specialized market.”
“To mark our 10-year anniversary in North America, we’re returning to some of our favorite cities
that have delivered strong buyer support over the years,” said Jacqui Reynolds, co-owner of On Show
Solutions. “The vast numbers of African specialists in these cities are as passionate about our destination
as we are.”

Additional details and updates about the 2018 Africa Showcase will be issued in the coming
months.

About South African Airways

South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnership with SA Express, Airlink and its low cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada and JetBlue Airways, American Airlines, Virgin America and Hawaiian Airlines, which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-Star rating for 15 consecutive years.

About On Show Solutions

Global organizers On Show Solutions hosts roadshows and exhibition pavilions on five continents - Africa, Asia, Australia, Europe and North America. Their signature event, Africa Showcase, has a proud tradition of taking top-quality tourism products into key source markets to promote travel to Africa. For information about the Africa Showcase, email ideas@onshowsolutions.co.za or visit www.africashowcase.travel