For Immediate Release
The Discoverer Network Brings Successful Combination of
Technology and Innovation to the Travel Space
-- Company Announces Growth Milestone of 2.2 Million Active and Highly Engaged Traveler Members and Taps Travel Industry Innovator Annette Hogan to Senior Director Role --
MIAMI, FL – December 18, 2018 – Just over a year from its launch into the travel arena, The Discoverer Network today announced the major milestone of surpassing 2.2 million active and highly engaged verified travel consumer members. This affiliated group of travel-focused brands is also pleased to announce the addition of travel industry innovator, Annette Hogan, who has been tapped to steer growth as Senior Director of Travel.
The Discoverer Network is a group of travel brands that work in tandem, inspiring travelers to discover Earth’s most-amazing destinations and effectively driving them through the booking funnel — all while giving travel providers exposure to new, highly engaged audiences and new revenue streams. Employing forward-thinking email-centric and social media growth tactics, the network’s flagship brand, The Discoverer, presents community-generated content, featuring authentic traveler insight that engages community members in personalized, meaningful ways.
Some of The Discoverer’s traveler member profile highlights include: 95 percent based in the United States; 55 percent have a household income over $75K; 78 percent are likely to travel within the next 12 months; and 52 percent plan to spend 6-15 percent of their income on travel in 2019.
The company is infusing innovation in technology and travel to present a cross-disciplined, hyper-growth combination that brings new customers to travel providers and sellers. Featuring an authentic and immersive content experience delivered to the inbox with multiple touch points, as well as different vehicles and channels to create tailor-made plans for clients, The Discoverer has quickly become the go-to choice to engage with travelers for the company’s clients. Those clients include brands such as Travelzoo, G Adventures, TourRadar and more. Additionally, The Discoverer employs sweepstakes and contests as a platform to help its clients – including well-known companies like Travel+Leisure, National Geographic Traveler, Outside, Lonely Planet, Great Value Vacations and Contiki – gain exposure, as well as to receive targeted insight into prospects.
Further, with 94,000+ subscribers that each have more than 10,000 followers of their own on Instagram, The Discoverer solves the travel-influencer puzzle by combining social media strategies with modern personalization. The Discoverer Network enjoys an ever-growing base of more than 1 million followers on Instagram, Facebook and Twitter.
“To spearhead the network's growth in the travel industry, we are very pleased to share that industry trend-setter, Annette Hogan, has been appointed Senior Director of The Discoverer Network,” said Nicholas Pardon, CEO of The Discoverer Network. “Annette is a talented and results-oriented leader who brings deep industry experience from a diverse range of travel industry and travel technology sectors. Her command of the marketplace, strong leadership skills and in-depth knowledge are tremendous benefits as we continue expanding the company.”
Joining The Discoverer Network, with an impressive record of accomplishments in international travel, tourism, and technology, Hogan has served in key management roles for industry icons such as Apple Leisure Group, LVMH (Moët Hennessy•Louis Vuitton), Cruise Planners/American Express, Amadeus, Delaware North Companies, Sabre and Royal Caribbean Cruises, Ltd. Her experience in virtually every segment of travel – from cruising, tour operations, and hospitality to technology, distribution, and attractions – helps chart the course for The Discoverer Network's success.
“It’s an exciting time to be part of this innovative network of brands. In just over a year we have grown our flagship brand, The Discoverer, to over 2.2 million verified travel enthusiasts,” said Hogan. “We have the influencers and we can help travel companies better understand and benefit from this space – giving them exposure to new highly engaged audiences.”
The Discoverer Network partners with agency organizations, wholesalers, tour operators, tourist boards, third party aggregators, hospitality companies, cruise lines and all kinds of travel-related businesses employing a multi-channeled mix of brands and platforms to bring them new verified-traveler customers. Opportunities also abound for commissioning research on the network’s vast member base. For additional information about working with The Discoverer Network, call (720) 663-1772 or email advertising@thediscoverer.com.
About The Discoverer Network
The Discoverer Network was established with the goal of changing the way travelers discover Earth’s most-amazing destinations. The company’s affiliated brand includes the inspirational community of The Discoverer, consisting of more than 2.2 million subscribers made up of a highly influential and engaged subset of travel enthusiasts. The Discoverer brand also enjoys an ever-growing base of more than 1 million followers on Instagram, Facebook and Twitter. Complementing The Discoverer is Seeqr, a brand that works in tandem with its sister company to drive travelers through the booking funnel, giving travel providers exposure to new audiences and new revenue streams. To best serve subscribers, providers and distributors, Seeqr focuses on relevant content resulting in high engagement and conversion. The Discoverer Network is powered by its parent company, Inboxlab, the leader in building email-centric brands and developing meaningful relationships via the inbox. For additional information, visit TheDiscoverer.com.
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MEDIA CONTACTS
Marlene Oliver, NJC Communications
(305) 491-0512, moliver@njccorp.com
Mayra Etayo, NJC Communications
(305) 505-7089, metayo@njccorp.com |