by Stuart Cohen
Wednesday August 17, 2016

Acquiring a sponsor adds a layer of complexity and benefit. Done right, the added value to you and your guests will outweigh the challenge. Sponsorships can drive two revenue streams. First, the sponsorship fee will build your bottom line. Second, you will enjoy a bump in sales due to your affiliation.

In group boot camp I share all one hundred tips for scoring a great sponsorship. But for now, these ten will get you started on the right…

Group IST (International Specialty Travel) creates and produces content-rich, original, thematic, educational and interactive travel programs that are tailor-made for organizations and groups. We feature one-of-a-kind land and waterborne venues around the world. As a team of tourism professionals who are recognized experts and scholars, we are passionate about our areas of specialization. Our commitment to our clients and comprehensive knowledge of every aspect of the travel industry enables us to deliver programs that…

“Tell a story – make a point.”

Little Green Book of Getting Your Way by Jeffrey Gitomer, page 186

I often share my experience of walking on an Alaskan glacier after sharing a breakfast table with an 80-year old gentleman one year after he was taken off a cruise ship with a heart attack on a helicopter. During breakfast, this guy told me that he had to miss the helicopter ride to the glacier the year before after feeling intense chest pains. He was celebrating a family reunion at the time, and his plans went south in a heartbeat, or lack there…