MEDIA RELEASEAAT Kings Group unveils ‘A-LISTERS’ Initiative to Elevate Travel Agents to A-LISTER Status and Provide Insider Access
Leading Australian tour pioneer AAT Kings is proud to announce the launch of its innovative 'A-LISTERS' initiative, aimed at providing travel agents with a VIP industry experience. This innovative twist on agent training offers a range of new offerings and touchpoints, including the AAT Kings A-LIST ACCESS podcast and a new Agent Academy Training Platform. Do you love VIP treatment? Do you love to win travel experiences? AAT Kings has you covered with the AAT Kings A-LIST ACCESS podcast. This unique podcast series is designed to inform and entertain travel agents, allowing them to tune in during their commute, lunch breaks, or whenever it suits their schedule - as it’s mobile-friendly. Hosted by dynamic duo ‘Nick & Yas,’ friends of AAT Kings Group, the podcast offers invaluable insights into the latest travel trends, tips for successful selling, Australian and New Zealand destination highlights, and information on sustainable travel, among other exciting topics. Launching the first season of four bite-sized episodes this week*, this podcast seeks to equip travel agents with all the tools they need to reach their professional best and become an AAT Kings Group A-LISTER. Each AAT Kings A-LIST ACCESS podcast episode will find Nick and Yas interviewing key team members from across the AAT Kings Group, from the CEO to our product experts, to Operations Manager to destination representatives, to passionate Travel Directors and more. They will also interview and profile local AAT Kings Sales Managers from various regions around the globe. Their approach is lighthearted and entertaining, yet full of interesting and educational content. AAT Kings is turning traditional agent training on its head with this multi channel, engaging podcast and online training series. Designed for both newcomers seeking comprehensive information and experienced agents looking for top-up courses, this platform offers training in small, digestible formats that can be listened to or watched. “In a world where travel agents are increasingly essential for travellers seeking confidence and security in their bookings, AAT Kings has recognised the need to support the new wave of agents entering the industry while giving well-established consultants new insights,” said AAT Kings CEO Ben Hall. “Many of these agents may be less familiar with the evolution and growth experiences within the AAT Kings Group, making these podcasts a crucial step in helping ensure their success and confidence in selling AAT Kings products to their clients.” The 'A-Lister' brand messaging underscores AAT Kings' commitment to elevating its agents to celebrity status. Agents can rise from Go-Getter to Rising-Star and ultimately reach A-LISTER status. Overall, the initiative aims to provide agents with the knowledge and tools they need to succeed and feel like VIPs in the travel world. To access the A-Lister podcast visit: https://www.aatkings.com/alisters/ *The complete podcast agent training series will consist of up to 20 episodes over the coming months Connect with us: @AATKingsTravelAgents #AATKings #MakeTravelMatter @inspiringjourneys For media information: |
