Generation Z is stepping into the spotlight, and they’re changing the way we think about travel. Born between the mid-1990s and early 2010s, this cohort is highly connected, socially conscious, and values experiences over material goods. For travel agents, cracking the Gen Z code means understanding what drives their travel decisions and how to speak their language—literally and figuratively.

First, sustainability matters to Gen Z. This generation grew up in the era of climate change awareness, and they care deeply about the planet. They are more likely to choose eco-friendly destinations and accommodations that prioritize sustainability. To appeal to this audience, emphasize green travel options—whether it’s an eco-lodge in Costa Rica, a wildlife conservation project in Africa, or a low-impact tour of a European city.

Next, remember…

People often ask me where I get my ideas from for future articles. After penning over 2500 articles, I too find myself scratching my head at times. The answer, however, is quite simple. I live my life while paying attention to my surroundings. Life itself is a constant saga (article) unfolding as the days, weeks, months and years expeditiously fly by.

Strangely enough, today’s reminder comes to you via the Clark Gym’s Sauna Box in Cooperstown, NY. I recently found myself chatting with a man who entered the “box” before the topic of high school students soon became the topic of discussion. As I soon learned, he was a former guidance counselor and I shared with him the fact that I had written a book targeting…