Recent rankings reveal that air travel satisfaction in the US is at a low point. According to J.D. Power’s 2023 North America Airline Satisfaction Study, passenger satisfaction has declined significantly. Travelers often face delays, cancellations, and cramped seating, making the start and end of their trips less than ideal. However, as travel agents, we can enhance our clients' overall experience by focusing on the aspects of their trip in the middle.

First, be sure your clients' accommodations are exceptional. Select hotels and resorts known for their service, cleanliness, and (if it makes sense) amenities. An outstanding hotel experience can quickly offset the frustration of a rough flight. Educate your clients on this. Nothing is better than an early check-in in London after a horrible trans-Atlantic flight…

Steve Jobs of Apple Computers once used the phrase “insanely great” as a way of describing his products, and it became an anthem for his vision of Apple’s brand. Go to any Apple store and look at the people crowding around, staring at the products, touching them, playing with computers, phones, and iPods, and listening to music. You won’t find that kind of zealous activity in the computer section at Best Buy…unless they are looking at the Apple computers. iPhone. iPad. iPod. iTunes. Their products are benchmarks, what all competing products compare themselves against and want to be.

Do you want to be an insanely great travel professional? Did you ever? What an amazingly simple, yet powerful, goal to set. Too often, our eyes are so…

I recently woke from what I considered at the time to be a nightmare. Don’t you love it once you realize that the turmoil you are facing was just a dream?  Mine nighttime experiences seem very real and at times, filled with creative nuances that confuse me as the day later unfolds.

I won’t bore you with the specifics, but I will share enough information to help support today’s message.

The Cliff Notes version involves a hotel stay, a bus to a bus, and a conversation with a stranger. Got it? There is more. In my haste to exit the hotel room and make it in time to connect with the first bus, I soon realized that I had not included all my clothing when frantically packing…