First things first!  Following up from last week—does everyone still have the same number of fingers today that they had before the Fourth of July?

Standing out can be a challenge. Traditional marketing methods often blend into the background, making it difficult to capture the attention of potential clients. This is where guerrilla (yes, that is the proper term) marketing comes in—innovative, unconventional, and highly creative tactics that can generate buzz and excitement. Here are four outrageous yet effective guerrilla marketing campaigns that might just be the game-changer your agency—if you are brave…

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated failures. Persistence and determination alone are omnipotent.
~ Calvin Coolidge

All manner of personalities take on travel consulting. Those who remain in the business for more than a couple of years, however, share some common traits that serve to explain their ability to remain in place in an industry so challenging. As President Coolidge indicated, if you are not persistent, there is no other quality to take its place…

This may sound at first like a foolish question. Of course, you are ready to make more money. But it is not a foolish question. In fact, it is a question worth asking again and again. The truth is that most “travel professionals” do not want to make more money. I know this to be a fact because if they did, they would be making more money.

There is a wise old phrase that reminds us “talk is cheap.” Another cogent reminder suggests, “After all is said and done, more is said than done.”

Let’s cut to the chase and get a few facts straight. First, you can make as much money as you like in the travel business. You can double your current income in the…