Let’s face it: today’s consumer doesn’t expect much. Remember when gas station attendants would pump your gas, check your oil, and clean your windshield? Unless you’re in New Jersey, those days are long gone. Department store clerks were once more than cashiers, and waitstaff offered more than just food delivery. But now, mediocrity is the norm. And you know what? That’s fantastic news for us!

Why? Because it’s effortless to exceed low expectations. If customers are conditioned to accept so-so service, rising above that bar is a cinch. Let’s dive into a typical travel experience that’s ripe for improvement.

Imagine a consumer spots a $399 7-night cruise deal from their homeport. We all know where this is heading, but let’s compare buying from a large online agency…

I recently returned from a trip to Anchorage, and while I was there, I was struck by the local concern for the well-being of the indigenous community and local economies. I have seen those same concerns expressed to an even greater degree by native Hawaiian travel advocates. At a time when our planet and its cultures are as accessible as they are vulnerable, the importance of traveling responsibly has to be taken seriously.

"Responsible travel" is about making choices that are ethical, considerate, and informed to minimize negative impacts while maximizing positive contributions to the areas we visit. Such mindful exploration not only enriches our own lives but also supports the sustainability of the destinations to which we travel. Quite simply, it makes travel more sustainable…

Today’s article is coming to you from 31,000 feet above the ground. I am comfortably seated in an aisle seat in row 31 on an American Airlines flight en route to Philadelphia. Tomorrow I have the privilege of giving a Keynote Speech to a group of medical device sales reps. My title is GOING FROM GOOD TO GREAT. Although I have been delivering talks like this for nearly 40 years, I find myself preparing my opening remarks and following suggestions as if it were my first public appearance. I suppose the hidden message here is to never rest on your laurels.

I am reminding myself that, although I have repeated many of these same stories over the years, it will be the first time this particular…