We all specialize, right? Right?? As the travel world evolves, it becomes more important to make sure your marketing efforts are customized to your client. You can’t expect to sell many European vacations if you are featuring Caribbean beaches.  The key is to tailor your destination marketing to your client and be thorough with it. And be sure to consider the following when you do!

The cornerstone of effective destination marketing lies in understanding and respecting cultural nuances. Utilize FAMS and destination training to immerse yourself in learning the local culture to grasp what makes a destination unique. This includes understanding local customs, traditions, and values. For example, a campaign for a Japanese destination…

Using a popular dating sequence as a model to work from, the process might begin by accepting a safe invitation to a movie. Following the success of that single gambit, you might suggest a trip to the hamburger stand or ice cream parlor. Good vibes? An intimate dinner might be the logical next step in the process, followed by a little "Texas Two-Stepping or some fancy "Boot-Scooting."

If all this posturing unfolds as planned, marriage just might be in the cards—followed by children, and a retirement home in Boca Del Boca as the relationship runs full circle.

The result of a simple box of popcorn and a flick on Friday night ends with two fossils rocking gingerly on the front porch in two matching, white rocking chairs…