Online reviews can be your secret weapon in the travel industry, where itineraries are king and client satisfaction is the realm. Think of them as digital feedback and your backstage pass to credibility. Remember, no one likes to be “sold” to, but they are more than happy to “buy” from someone who comes recommended.

Let's face it: in today’s digital age, online reviews are the new coffee shop chatter. About 84% of people trust online reviews as much as they do a recommendation from their chatty neighbor.

So, how do you get these glowing reviews? Start by delivering top-notch experiences. Yes, it’s that simple. Do your job! From the initial contact to the final "welcome home," make your clients feel like they’ve hit the travel jackpot. Happy…

Some wise man once went on record to say, “The purpose of a business is to create customers.” If my memory serves me correctly, it was Peter Drucker, the well-esteemed Master Guru of Management. But I misquoted Big Pete. He actually said, “The purpose of a business is to create and KEEP customers.”

There is a major difference between these two quoted assertions. Allow me to explain.

Having studied the art of sales and service from selling (1) kites at flea markets, (2) electrical gizmos to IBM and (3) articulated air (speeches) to industry associations, I have come up with a number of…