Toby, is the groundbreaking AI offering from TRO, with its innovative approach to streamlining travel planning, booking, marketing, and more to come. Toby promises to be a game-changer for travel professionals.  I am also intrigued by what it can do outside of the industry.  Recently, I saw a click-baity headline on Medium (BTW, a great publication) proclaiming the best AI Prompts to Change Your Life. It worked. I clicked. And then I got intrigued. Here’s the prompt.

So, let’s see what Toby comes up with and how well he…

One way top travel advisors stand out from the crowd is to develop a niche area of practice. Though we hear the advice to specialize,  the concept of niche marketing is often misunderstood. Niche marketing is a way of helping you focus on locating new clients, not a set of restrictions on your business offerings. Niche marketing is not necessarily about gearing your entire business to a particular type of travel but rather about segmenting your marketing efforts to focus on particular groups of people.  Many travel consultants avoid it as a concept out of fear of having to turn away business outside the chosen niche or being too closely identified with the niche. Properly executed, however, niche marketing is a terrific way of locating…

I am often asked where my ideas come from. I am quick to point out to the one asking the question that this is an interesting inquiry. Answer: From living every day and, sometimes, paying attention to the humor in it all.

This morning, however, the title of this article came from a quote from a travel agent who specializes in African Safaris as I was clicking my way aimlessly on my laptop enjoying my second cup of coffee.  Here is the exact paragraph that caught my attention:

"Similarly, when I describe the sundowner tradition in Africa—of stopping at a stunning view or water hole to watch the sun set on another day and to relax with a favorite beverage, and to sit and reflect on life…