Want to stand out in the competitive travel industry? It's time to master your marketing strategy. In today's digital age, a well-rounded approach that combines online and offline tactics is essential. You must think like an octopus and wrap your travel tentacles around your clients. Let's dive into the key strategies that will help your travel agency thrive.

Your website is your online storefront, so make it count. Create a visually stunning site that showcases your unique value, along with travel packages and experiences. And don't forget to optimize it for search engines to boost your visibility. If at all possible, avoid any templated…

"Remember that sometimes not getting what you want is a wonderful stroke of luck." -Dalai Lama

In many ways, Thanksgiving is the greatest of holidays, a reminder of the debt of gratitude we owe to everyone and everything around us.  It is always tempting to magnify our losses and minimize the ordinary, daily miracle.  We long for big, outrageous fortunes and forget the small, mundane but truly astonishing gifts.  One day of the year, however,  is a reminder to contemplate the undeniably interdependent nature of our existence.  How amazingly special is it when a client takes the time and effort to say "Thanks"?  Being on the receiving or giving end of gratitude is a pretty special thing. Especially now.

Everything is connected. We don't have to look…

The first step in customer service is making your callers feel welcome. After 20 years of working with entrepreneurs and small companies, I have come to identify and endorse a common trait that is preventing a more rapid growth curve. "Talk is cheap!" As a former athlete myself, I remember hearing the sage advice that "you have to walk your talk." The New York Giants head coach recently put this into perspective when he told his team, "It is time we stop telling people how good we are and start getting good." I tell you this to prepare you for a little secret for growing your home-based business. The truth be known, it is not a secret at all, but it does underscore the importance…