Fall is here—or so the calendar says. And for me, that is a dreaded time of the year. I love the weather, but fall always signifies the time of year when I need to knuckle down and figure out my business and marketing plans for the following year. But before pen hits paper, a lot of thought transpires.

As solo or small agency travel professionals, we often wear multiple hats, handling everything from sales to customer service. Sometimes, marketing can slip through the cracks, so it's important to remind ourselves to rejuvenate our marketing activities and include them in our marketing plans. Here are some thoughts on easily implemented marketing initiatives.

General Marketing Tips and…

Australis has been taking travelers to some of the most remote and sought-after views in the world since 1990, Patagonia and Tierra del Fuego. At the southern tip of South America, these regions are famous for glaciers, fjords, subpolar forests, and fantastic marine and terrestrial wildlife. Some of these sights can only be experienced on an expedition and education cruise, which is where Australis shines.

  — Travel Research Online
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If I had to pick two words that consistently raised the cackles on my neck when sharing some advice with my stepson during his early years, it was his knee-jerk response. Here I was sharing my hard-earned experience in an effort to help him circumvent a foolish mistake, and he hits me with “I know.”

(Combine “I know” with an eye-roll and there was cause to immediately dial 911—just in case the old man might blow a gasket.)

“Brian, if you step out into traffic before looking both ways, there is a good chance that you might get run over by an 18-wheeler hauling wood pellets to Bangor,…