The wildfires on the beautiful island of Maui have devastated many homes and caused a great deal of destruction. As travel agents, we are responsible for letting our clients know about this tragedy and how they can help the victims in any way possible.

First, assist any clients that may be traveling to get home safely. Secondly, work with clients who may have trips to Maui to reschedule or plan a different destination. While Lahaina is utterly devastated, and other areas of the island are open, it will take several months (at least) for things to return to normal.

It is essential to inform your clients of any updates or changes in flight plans, if applicable. Be aware of any safety alerts that may affect your…

Your “Unique Selling Point“ or “USP” is something that makes your agency different from all other companies of its type. Is there something about your business so unique customers would rather do business with you based on that one quality alone? Is there a reason to do business with you rather than the agency down the street or online with Travelocity?  Can you easily articulate the reason? If so, you have located your USP and are on the way to better understanding how to build a smart marketing campaign based on that uniqueness. If you have not emphasized your USP in your marketing, then consumers are likely to pass you over for any number of similarly positioned travel agencies - you are just one of…

Regardless of your age or musical preference, you undoubtedly have heard of Taylor Swift. Like her sound or not, this young lady is incredibly successful based on numerous reference points.

In a recent Inc. Magazine, the author positioned Ms. Swift’s successful strategy as one that other "successful want-to-be's" could easily follow. There were four points to…