Understanding your target customer is key to success in the travel industry. Market research is a powerful tool that can be used to identify these customers, understand their needs, and tailor your offerings to meet these needs. Today, we'll look at a few key steps to get you started!

Your target customer determines the services and experiences you offer, so it's crucial to clearly understand who they are. Start by creating customer personas that represent your ideal customers. These personas should include demographic information, preferences, behaviors, and travel goals. This should align with your specialties, niches, and required…

The following article is a republish of an unedited interview with Voyager’s new artificial intelligence, Toby. Starting with "tell us about yourself."

Toby uses an artificial intelligence language model created by OpenAI, and I’m glad to be of service to you and to the travel professional community. I’m capable of processing vast amounts of data and providing responses to a wide range of inquiries. I’m also constantly learning and improving, thanks to the advanced machine learning algorithms used in my development. Whether it’s helping companies improve their customer service, assisting with complex data analysis tasks, or even engaging in…

— Travel Research Online
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Phishing attacks have come a long way from the generic spam emails filled with glaring red flags. Today, cybercriminals employ sophisticated techniques that exploit human vulnerability and advanced technology to deceive even the most cautious individuals. As we come upon this election season, the threats will be more prolific and more clever. I myself have come very close to falling from more than one of the attempts to get me to click on a dangerous link or filling out a form filled with personal information. The implications of falling from such a scam can be severe. Your accounts and information can be hacked or your system frozen for a "ransomware" demand.

In particular, attackers meticulously craft emails that appear to be from reputable sources such as…

Inc. Magazine is a well-known content-driven periodical very much worth reading. In short, it shares a whole bunch of good stuff every month when it comes to entrepreneurial recommendations, ideas, case studies, and overall information. I look forward to receiving their e-zine every month. In most instances, I find myself agreeing with the authors, finding myself interested and stimulated by their views and examples. That is until I read today’s featured article. Emotionally Intelligent People Use These 4 Words When Greeting Someone They've Met but Don't Remember by Jeff Hayden I am not saying Jeff’s suggestion is wrong. I am saying, however, that I believe there is a better way to approach the conundrum mentioned in the title. Allow me to explain.

— Travel Research Online
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