In today's ever-changing marketing landscape, it is important to keep up with the latest trends and tools to stay competitive. Content Marketing has proved to be an effective method of promoting brands, products, and services for most industries, including travel. Today, we will look at how you can make the most of content marketing to attract and retain customers, boost your online presence, and build a loyal community of travel maniacs.

But first….

What is content…

Over the weekend I was helping a friend with a school assignment involving a marketing plan.  As a part of the exercise, she had to justify her business decisions by taking note of the demographics of Florida’s state capital, Tallahassee. In the outline to the assignment, the key demographics were listed as per capita income, population by gender, and age ranges.

As I worked through the project, it occurred to me how little help typical demographic statistics in reality are for a marketing plan. Certainly such numbers  are important criteria in early decision making.  If, for example, you are setting out to launch a travel practice in any given area, you want to know sufficient population is present with enough disposable income.  Beyond that, however, these…

Today’s lesson comes via the Bassett Hospital waiting room. My wife is in receiving a follow up x-ray after a recent leg injury. (Let’s keep your hang nail pains in perspective.)

A magazine titled Golf Journal was left on a chair, so I decided to thumb through the pages. That is when an article on page 48 caught my attention. It was titled STRESS LESS. Message: Article ideas come from anywhere and…