Recently I became overwhelmed. I was falling behind on returning telephone calls, emails, and things were slipping through the cracks. Something was going to get ignored, and I could not afford that. I needed help. But I am not in a position to hire staff. I have investigated virtual assistants and could not justify the move—I tend to be one of those guys who thinks that no one can do a task as well as I can. So, what to do? I just needed to get over this hump.

Finally, I organized my tasks into two piles—stuff I had to handle and stuff someone else could handle. When I did this, I breathed a sigh of relief. My “to-do” list was not nearly as daunting and…

Marketing is about winning new clients and keeping old ones: from the first we achieve growth and from the second stability.  The business trinity of marketing, sales and customer service is oriented to accomplishing exactly those objectives. Smart marketing, relationship sales and good customer service should combine to ensure continual growth.

If only it was that easy.

Unfortunately, we have a hole in our bucket. It may be true it costs five times more to win a new customer than to keep an old one, but somehow or another, despite our best attempts, we lose customers. Some, of course, we lose to the inevitabilities of life and circumstance, but others we lose to something far more insidious:…

Let’s begin by focusing on the first word in the title of this report: “Get.” This little 3-letter word is “g-e-t.” Not hope. Not pray. Not wish. Not wait. But “get.” This by the way, is an action word. It infers that you must do something. You must go out and get some more business. The truth is that your future lies entirely in your hands. You are in control. You are driving the bus. All you must do is make up your mind to get up, get out, and get more travel business. I often hear this from travel professionals: “I’ve lost my passion for this industry. I find myself feeling bummed-out, and I seem to be spinning my wheels more often than not.…