Riviera River Cruises is offering a $1,000 per person discount on the majority of its departures in Europe through October 2022.

“We launched our marketing in North America just five years ago and gained a lot of momentum with our travel advisor partners before COVID-19 arrived, with their clients returning from cruises very satisfied,” said Marilyn Conroy, RivieraRiver Cruises’ Executive Vice President Sales and Marketing North America. “Now that cruising has resumed and we look to build on that momentum, we’ve decided to offer a discount that’s more generous than any we’ve offered before – about 30 percent off, on average – so as many travelers as possible can try us this year. We firmly believe they’ll return again and again, and spread the word among family…

Good things are often hiding in plain sight. Sometimes it only takes a slight shift in the way we are looking at things to see benefits that were previously invisible to us. And sometimes ideas that were previously left by the wayside are shown to be worthy of reconsideration in a new context.

Decades ago I read a book called Design for the Real World by an industrial designer named Victor Papanek, the dean of the California Institute of the Arts. Papanek saw through standard conventions and came up with radically new ways to do things. He was also one of the early advocates of what we now call sustainability. He was always looking for ways to do things that were less wasteful, less polluting, and…

Off Hawaii’s Naapali Coast, onboard Pride of America—Concerns over having to quarantine abroad are pushing travelers to domestic destinations and first among them is Hawaii, with the highest prices in the nation. But price is no object this year, and bucket list trips are all the rage. So you’d think Norwegian Cruise Lines wouldn’t need much help from travel advisors to sell its Pride of America itineraries in Hawaii.

Indeed, since returning to service last month at 40% capacity, the newly refurbished POA is sold out through October. Still, though, I’d argue that Norwegian needs travel advisors to help sell it more than most ships—and that it offers a great opportunity in return.

Pride of America is a unique and expensive product, commanding the highest daily rates…