Managing a business is hard. We all know that. And it is frustrating when our efforts to manage the business fall short—as they sometimes do. Hopefully, you can learn from the mistakes I, and others, have made when it comes to social media. When I first entered the industry, all the airlines were still paying uncapped commissions. So, I have had plenty of opportunities to stumble and fall.  Here are my best suggestions to keep you on your feet in the social realm!

Knowing your audience is critical for determining messages, tone, and marketing. If you are using humor to a buttoned-up crowd, you are going to fail. Likewise, if you start tossing out industry jargon and corporate-speak, you are likely to…

"For any man of good will, there is work to be done here, effective, virtuous, satisfying work which can give rich meaning to one's own life and to others" ~ Abraham Maslow

What do you want? It is amazing how difficult the answer to this simple question can often be.  Perhaps it really isn't such a simple question, and  it's even a little bit dangerous.  Most of the decisions we make daily revolve around our desires, yet it can be hard to decide what we really want to have, what we want to do, and what we want to be.

The question of desire is not insignificant to building your travel practice.  We engage in what we do, regardless of our profession, because of our desires.  We…

I love to visit early morning coffee shops when I am away from home. I listen to the locals meet and greet their friends during their daily ritual on their way to work.

It truly is better entertainment for me than today’s TV selections.

A recent visit was to The White Castle on Central Avenue in Clark, N.J. This could very well have been the birthplace of the famous New Jersey “Death Ball”—a greasy hamburger about the size of a quarter. (The coffee is a notch above…