We are all connecting with our prospects and clients via email, right? After all, it is a low-cost, simple way to keep in touch. You may have some standard emails saved to copy and paste at the most basic level, but hopefully, you have invested in an email service like Constant Contact, Mail Chimp, or AWeber.  In my opinion, the only marketing expense that gives a greater return is the old-fashioned business card. But are you using your broadcast email service to its capabilities? The services vary a bit but below are some common features you should use to make sure your business is growing and not stagnating.

Welcome

Welcome email campaigns are sent to the subscribers when they join your mailing list for the first time…

Mistakes get a bad rap.  Experience may be a rough teacher, but you tend not to forget the lessons. My father consoled me with one of his aphorisms: "If you are not making mistakes, you are not trying hard enough."

When we make a mistake, we are taught to apologize.  Good advice.  If we are not smart enough to admit our mistakes and apologize for them, we implicitly explain their origin all too clearly.  But simply apologizing for mistakes under-values their worth. The reason experience is valued as a life coach is precisely due to our propensity to err. To screw up is human.  If mistakes are such a fundamental part of the human experience, it makes sense to embrace them with resignation if not enthusiasm.

  — Travel Research Online
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Have you ever stopped to consider why multi-millionaire entertainers and business people take the time to appear on late-night talk shows for just a few minutes?

Their pay (if any) for doing so is probably less money than they paid for lunch that day.

So why does every celebrity you can think of try to get themselves booked on talk shows? The reason they want their faces blasted across the airwaves is…