We all need and want new clients, right? And unfortunately, clients are one of the only things that are not for sale on Amazon, so we need to find them the old-fashioned way, with traditional marketing. Of course, we use the most up-to-date tools and technology, but in the end, it is words that will draw a client to do business with you—spoken or written. Make sure you get them right!

Back in my father’s era, business communication was much more formal and if I am being honest, confusing. “Thank you for your recent communication. We will be taking it under advisement and will respond in a timely manner.”  WTF is that?

Today, the most effective business messages are clear, concise, and easy to…

The single most important thing that you can do for your client relationships is to make your clients feel special. Most of the service suppliers that your clients come into contact with every day do nothing to make them seem special - it is business as usual. That is why the exceptional service provider gets noticed. Think of the way in which certain exclusive hotel chains have built stories around themselves by doing no more than communicating the name of its guest to all of its personnel and then making sure the bellmen, the maids, and the service staff all address the client by name.

There are a lot of ways to make clients feel special. A good CRM program is…

Science tells us that water boils at 212 degrees farenheit. This is not an opinion. The boiling point doesn’t change depending on the day of the week or the economy.

Your political persuasion does not affect the exact time that water boils, nor does the price of gas on any particular day. Water boils as expected: 212 degrees. 211 degrees… no boiling. At 212 degrees you can watch the bubbles begin.

Art, on the other hand, shows us details and then allows us to interpret it as we see it. The exact same picture can be interpreted hundreds of ways, depending on hundreds of different variables. With art there are no set answers. There is not one…