Unfortunately, every industry has some shady businesses practices. And believe me, travel is no exception.  And one permeates all industries it seems. Yes, email.  Are you above board and ethical? Or do your clients simply delete your emails? Or are they even being delivered? Do you know?

Believe it or not, you could be a spammer without even knowing it. Here is some food for thought.

When you send an email to a client, it could be a promotional mailing; or it might be one related to an upcoming trip. The Internet is stupid (as we all know) and can’t tell the difference unless someone complains. And then, you run the risk of being…

As business people, it behooves us to think cautiously about any business strategy focusing on price as a way of attracting attention to our services.  We are a “deal” obsessed culture, and the “lowest price” mentality seems to be predominant everywhere. Not only are we training our clients to hone in on exactly the wrong issues, we also deeply damage the integrity of our own brands in the process.

If you make the decision to compete on price and do so without a full understanding of the economics and commitment involved, some aspect of your business model is badly flawed.  Here's a pretty solid business principle - winning business is not the most important thing - however,…

I am not sure if this can be considered my “signature story,” but it’s true that I have been sharing this particular point for over 30-years in my public speaking business.

It involves a single PowerPoint slide where I ask the audience to count the number of times they spot a particular letter, clearly printed on the slide. It is not a trick. It calls for a single answer.

The result has been the same for over 30 years? I get four different answers to the question where there is just one correct…