Running an agency is tough no matter the size. Owners must wear all the hats to make it run efficiently and profitably. It is a delicate balance because your time and expertise are valuable. Does it make sense to spend time doing the vital busywork?  Maybe it’s time to consider hiring a virtual assistant.

Virtual assistants are people with a specific set of skills who will work for one or more clients taking those tasks off their plate. Efficiency is key.  I am sure I could figure out the formula on an Excel spreadsheet…eventually. Whatever your deadline, they can get things done in a…

Everyone in business has to learn to blow their own horn. Of course, it helps to practice first. We have all heard the advice to develop a short answer to explain to others what we do as travel consultants, but how many of us have actually done so? Jay Conrad Levinson calls it a "sound bite." You may have heard it called an "elevator pitch." Whatever you call it, it's pretty important to be able to intelligently answer THE QUESTION: "What do you do?"

We know it's coming in practically every new encounter. Some of us tense a bit. This could be a terrific prospecting or networking opportunity for our travel practice. It's also an opportunity to…

Today’s reminder is coming directly to you via my golden-oldies archives. It was written eleven years ago but, for many of you, “the shoe will still fit.” You can be the…