by John Frenaye
Monday April 11, 2022

Are you using a CRM? Do you know what a CRM is? Most of us do, but for those that are frantically searching the acronym database, it stands for Customer Relationship Manager. And it is one of the most valuable tools in your arsenal.

Let’s look at the words. Customer—we need them to survive, No customer, no business. Relationship—this is what we are striving to create so we have loyal customers. Manager—like any relationship, we must manage it properly or we divorce.

A CRM system keeps your leads, contacts, and clients controlled and arranged for easy access and to further understand your customer (or…

At the heart of the notion of sustainable travel is the idea that the finite resources of our planet demand a discipline of travelers, one that seeks to preserve and even enhance the natural and cultural environments we encounter as we travel. People who discuss sustainability often do so by speaking to “the three pillars of sustainability” which are social sustainability, economic sustainability, and environmental sustainability. There are countless articles on the Three Pillars and understanding how the three are related and dependent on each other is an important intellectual exercise I want to recommend to you.

However, there is a less intellectual and, to my mind,…

My dad was a salesman. He regularly left home on two-week missions to sell more of his “stuff,” in order to pay the mortgage for a home large enough to house my mother and their seven children.

I was #2, and I remember those days like it was yesterday. “Mike,” you say, “who cares?” Stay tuned. I am talking to you.

My dad loved to fly, and he loved his work. Based on our comfortable living conditions while growing up in a big house open 24/7 to all shape and size kids and their friends, he was a pretty good…