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Thursday April 07, 2022

Editor’s Note — TRO wants to remind its Travelgram readers the articles presented here are meant to assist you in remaining informed and prepared to discuss travel news of the day with clients.


Destinations

Welcome Back To Thailand: Top 5 Places You Should Visit in 2022
In case you might have forgotten, here are five of the top destinations to visit in Thailand - the Land of Smiles - this…

Is it sustainable to visit Antarctica?
Is it ethical and sustainable to visit Antarctica? Many experts believe the benefits far outweigh the carbon…

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Tours and Activities

Even With High Gas Prices, the Open Road Still Beckons
Itineraries may change, and less money may be spent on food and lodgings, but road trips historically haven't been stopped by the price at the…

Open Links Transforms Golf Trip Planning Process
New website provides a robust database, easy-to-use filters, and insightful user…

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Cruise

20 Alaska cruise must-do excursions
Unlike on a Caribbean cruise where most days are spent at a beach or a Mediterranean cruise where most days are spent exploring cities, shore excursions on an Alaska cruise are all about outdoor…

Lindblad Expeditions-National Geographic: All-Suite 48-Guest Expedition Ship to Launch in the Galpagos Islands
Lindblad Expeditions-National Geographic has unveiled the newest addition to their award-winning fleet, National Geographic Islander ll. With just 48 guests, and the spirit and soul of a private yacht, the all-suite ship will make her inaugural…

Carnival Makes Huge Change for Families Sailing With Children Under 12
Parents sailing with younger children aboard a Carnival cruise may want to let out of cheer. The cruise line just updated protocols that make it much easier for them to enjoy ports of calls on their cruise. Cruzely noticed a…

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Transportation

Is it possible to sleep comfortably on an overnight flight?
Can you get a good night’s sleep on an overnight flight? I recently had the opportunity to find out. I booked one of the worst red-eye flights imaginable: an overnight itinerary from Abu Dhabi, United Arab Emirates, to Cape Town, South Africa, with a midnight stopover in Doha,…

These Are the Most Flexible Airlines, According to a New Study
The travel search company Next Vacay analyzed the policies of airlines — including change fees, refund options, and flight cancelation policies - to see how each stacked…

10 of Europe's most beautiful train journeys
Europe's train lines are some of the most spectacular in the world. Here are some of the most beautiful, from Scotland's Harry Potter train to Italy's knockout views of…

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Lodging

New York City's Best Hotel Spas
Feeling stressed? New York's hotels have created innovative and indulgent treatments that are the perfect antidote to our incredibly challenging times.…

The Best Alaska Hotels, From Urban Anchorage Stays to Luxe Denali Retreats
Whether you're looking to stay in urban Anchorage or at a backcountry lodge, here are nine excellent Alaska hotels to book on your next…

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Other and Odd

These Are the Biggest Trends in Travel, According to Our Specialists
From destinations on the rise to the new ways travelers want to explore them, these are the biggest travel trends right…

A futurist predicts the 3 biggest disruptions to how we'll travel
From electric highways to pop-up airports, the transit infrastructure of the future will need to be adaptive, resilient, and able to scale over…

Today in History

Establishment of the World Health Organization
The World Health Organization (WHO) was established by the United Nations to act as an international coordinating authority on April 7, 1948. Headquartered in Geneva, Switzerland, WHO succeeded the role of the Health Organization, its predecessor under the League of…

Press Releases of Interest

Canva Templates for Travel Professionals Produced by TRO and Voyager Websites Week of 4.4.22
Use these Canva Templates to market your travel agency on social…

Avanti and Tourist Office of Spain Partner to Provide New Programs in Barcelona, Madrid and Seville
Wholesale tour operator Avanti Destinations has teamed with the Tourist Office of Spain to educate and inspire advisors and their clients on customized independent travel to…

TRO SMITH

Reasons Consumers Mistrust Travel Agency Advertising - #1: It's Manipulative

Consumers have a love/hate relationship with advertising. Some advertising is highly regarded, memorized and repeated, passed along virally. Other ads are the subject of scorn and vilification usually reserved for weapons of mass destruction. It is a worthwhile exercise to examine consumer attitudes toward advertising and to discover exactly what about it people find objectionable. Buried there is a lesson we can take back to our own marketing campaigns to ensure that it will be heard and trusted rather than frowned upon.

At its best, advertising is information meant to inform, educate and persuade. However, many perceive it as manipulative and inauthentic, filled with half-truths or worse. A quick look at some of the advertising to which we are exposed daily, however, seems to confirm some…

  — Travel Research Online
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