by John Frenaye
Monday March 21, 2022

There has never been a better time for a refresher of some solid marketing tips than now. Carpe Diem and all that. But the fact remains that leisure travel is coming back. There are some bumps in the road—a war in Ukraine and inflation, but the pent-up demand over the past two years is strong and getting stronger each day. Take some time and put on your marketing hat and consider these suggestions.

“I learned this, at least, by my experiment: that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” ~ Henry David Thoreau, Walden

Perhaps you remember the 2006 bestseller, The Secret. The self-help book, authored by Rhonda Byrne, spoke to the Law of Attraction - the idea that we create our own realities by being open to possibility and attracting to ourselves the things we most want. The Secret describes gratitude and visualization as being two of the most potent forces in our quest for manifesting our desires.

It may seem a bit suspect to be calling on a book written in 2006 and as controversial…

Rockport, Massachusetts is located about 30 miles northeast of Boston on Cape Ann. It is there where I found myself fantasizing about sailing, and where I decided to start a small business that would eventually finance my very own sailboat. This is just one of my stories that will involve sailing.

At the time, I was flying a small kite off the rocks and was enjoying the breeze, the blue sky, the salty air, and the peacefulness of simply enjoying a Sunday afternoon. That is when the idea hit me. My new company would focus on kites and other toys that flew.

I soon came up with the name “FLYING HIGH,” and I began waiting for a storefront to become vacant. When I saw that the old…