Core Values
by Richard Earls Sunday February 27, 2022
Do you know why your clients do business with your travel agency? Do they have a clear picture in their minds of what your travel practice represents? What type of relationship do you try to develop with your clients? How are your relationships reflected in the conversations you have with clients, your advertisements, your website and your other marketing efforts?
The answers to these questions go to the heart of your company’s reason for being. When you can answer these questions easily, you are farther down the path to authentic marketing. This means business conducted from a principle set of core values and client relationships built on…
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