I was surprised to see a Reuters article that said, “U.S. CDC urges Americans to avoid travel to Japan, Cuba, Armenia over COVID cases.” Why Cuba? I wondered. Why Japan, too, for that matter? As for Cuba, it ran counter to the information that I’ve been getting about the country’s handling of COVID over the last year and a half, which has been impressively successful. But Cuba tends to be a good whipping boy for the news media. In the travel media, reports on Cuba are almost always glowing. But in the news media, portrayals tend to be negative.

The American people are attracted to Cuba and fascinated with it. They jump en masse at the opportunity to travel there whenever the word gets out…

In life, I’m all about not really caring what others think or say about me. I live my life, in my own way, with my own standards; and make my own choices, without worrying about whether anybody else agrees or not!

In the business world—it’s a totally different story: What others think and say about me can either contribute to my success or ensure my failure. It is absolutely essential that I care about what my clients and industry peers think of me!

How about you? Do you really know what your customers think about you and your agency? As an owner, it's vital that you understand how they feel about you and the service you provide. Regardless of how hard you work to be the best…