At this point in the pandemic, companies are selling fewer cameras than at any time since World War II. According to Business Insider, as far back as 2018, more than 85% of all photos were made with smartphones. Also, the lack of travel opportunities during the pandemic has discouraged vacationers from buying new cameras, since they don’t know when they will be able to use them.

Several famous camera manufacturers are redefining their businesses. Some such as Canon, Nikon and Sony are moving away from selling inexpensive consumer models, while others such as Olympus are focusing on medical optical products. Sony is also supplying sensors to other manufactures. When it comes specifically to travel cameras, Sony, Nikon, Canon and Fujifilm seem to be trying to get…

AAT Kings has been a pioneer in the adventuring of Australia and New Zealand for over 100 years. They were one of the driving forces that opened the Australian outback to the eyes and excitement of travelers within the country, as well as international. Now, as Australia looks to open its borders to the world once again, AAT has set its sights on a new campaign to intrigue the traveler. The ‘Wild Awaits’ campaign seeks…