If I told you that I know of a marketing scheme that could add $50,000 or more in revenue to your bottom line this year, and every year after, would you be interested? How much would you pay for a system like this? $2,500.00?  What if I told you that you could get it for under $1,000? Are you interested now? But wait, what if I said that for under $100 we could deliver the same results?  Do I have your attention? Do you feel like there’s a MLM pitch coming? Read on!

No, there is no MLM pitch coming. No uplines or downlines. So, what am I talking about?

  — Travel Research Online
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Many travel advisors dislike the word "sales"- our vision of sales and the sales process is jaded and we see it as less than authentic. In fact, many view sales as nothing other than manipulation. As a result, sales as a discipline is often neglected as a part of the basic training that travel agents take on in their practice. Yet it is possible to understand sales in another context, one of helpful assistance. The best salespeople are involved in an effort to meet needs and achieve dreams. Travel consultants who view sales this way approach their clients from a perspective of passion and enthusiasm. The quality of their effort begins on the inside, but it shows outwardly.

For a sale to happen, both you and…

by Richard Earls
Sunday February 06, 2022

I often encounter a mindset that sees marketing as an expense.  I suppose from the perspective of an accountant, that is absolutely accurate. However, in reality, marketing should be viewed as an investment.  Think of it this way: marketing is only expensive if it's not working. If you made 5 dollars every time you spent two marketing dollars you would be spending money all day and be happy about it. Ideally, marketing is an investment.

Most of us live within the constraints of a budget.  There are many good things to be said about marketing on a shoestring, on choosing strategies that are smart and that work.  Today, however, we are going to talk about avoiding turning our shoestrings into nooses - making mistakes with our…

They say you learn more from your mistakes than you do from your successes. If this is true, and I believe it is, I should be one smart desperado. One of these painful lessons comes to mind back when I was trying to decide which university I would bless with my football talents. (I was one cocky dude back then not knowing I would soon be receiving a sobering lesson of a lifetime.)

Although Maryland is an easy drive from New Jersey, I wanted to know what it felt like to be flown to a meeting with a college coach. I was picked up at the airport and transported to the athletic department of The Maryland Terps. I eventually found out that a terp is a…