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Monday January 31, 2022

Editor’s Note — TRO wants to remind its Travelgram readers the articles presented here are meant to assist you in remaining informed and prepared to discuss travel news of the day with clients.


Destinations

Millennials Can't Get Enough of This Stretch of Florida Coast
Why people of a certain age are flocking to Tampa and St.…

Iceland Expects One Million Tourists In 2022
Despite a short-term dip in tourism due to Omicron, a new report estimates up to 1.2 million tourists will come to Iceland in…

Carnival Celebrations Return to Argentina in 2022
Argentina's carnival celebrations will be making a comeback in 2022 under health and safety protocols after a hiatus due to the…

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Tours and Activities

The case for visiting offbeat museums and attractions
As the pandemic continues, small museums, roadside attractions and “art environments” present an uncrowded antidote to more mainstream offerings, and our visits can help to keep their doors…

The Four Successful Types Of Wine Tourism
Wine tourism is becoming more and more critical for wineries to be successful in wine tourism. In California it brings in $2 billion annually. There are four different types of wine tourism and three very different wine…

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Cruise

A wary welcome: Return of cruise travel to Maui met with mixed reviews
State officials confirm there are passengers currently positive with COVID-19 onboard the…

Cruise ships returning to west Michigan for busy travel season
Muskegon is expected to be one of 10 expected stops for one of the cruise ships expected to traverse the Great Lakes this…

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Transportation

How Traveling by Train Led Me to Learn About My Family's Black History
As a Black traveler, this 52-hour train ride gave me a powerful perspective on my family's…

What should I do if my flight has been canceled or delayed?
Here are some expert tips about what travelers should do when flights are delayed or…

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Lodging

Are All-Inclusive Hotels Actually a Good Deal? Here’s What Travel Experts Say
There's something very appealing about planning a no-planning vacation either in the United States or abroad. No need to shop around for the best price on a rental car or check…

Sleep small in New Orleans at these 4 boutique hotels
If a big box hotel isn't your jam, New Orleans has plenty of options for you. Here are four recently-opened small hotels to…

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Other and Odd

CDC adds "do not travel" warnings for 15 countries including more popular Caribbean destinations
With cases of omicron still surging, the U.S. Centers for Disease Control and Prevention (CDC) is warning Americans not to travel to 15 additional…

US Consulate Warns Los Cabos Hospital Preys on Americans
MEXICO CITY (AP) - The U.S. government is warning Americans to avoid a hospital at a Mexican beach destination, following years of complaints that the facility preyed on Americans by overcharging, bullying them and refusing to release medical…

Today in History

Guy Fawkes is Hanged
The infamous Gunpowder Plot of 1605 was an attempt by a group of conspirators to kill King James I of England, his family, and most of the House of Lords by blowing up the Palace of Westminster during the State Opening of…

Editorial Musings

Truly Understanding Your Client
by John Frenaye
Monday January 31, 2022

As business owners, we wear many hats and face many challenges. The biggest challenge is customers. Finding them. Acquiring them. And in the end, understanding their needs, desires, and capabilities. It is a never-ending challenge. Recently I was on a dreaded* Zoom call with some colleagues brainstorming on ways to better understand our clients.  Here are several ways, if I can read my scribbles from my notes!

Be Accessible

Today’s client is mobile in many ways. They are on the move, and they run their lives in the palm of their hands. Voicemail is nearly dead, so at a minimum, you need to be available by text. Take it a few steps further and add in a chat or video chat (Facetime, etc.) feature as well. Of…

  — Travel Research Online
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Publishers Corner

Buying on Emotion
by Richard Earls
Sunday January 30, 2022

People rationalize their buying decisions using the most precise logic. Once they have made a decision, a buyer can list all of the features that drove them to purchase. The reality, however, is that people make buying decisions in a large degree based not on logic, but on emotion - how they feel about the product and, more importantly, about you. That's why a good travel consultant must understand both the client's logical thinking process as well as their emotional make-up. At the end of the day, buying decisions are based on other than pure logic.

These baseline facts can create confusion for the travel counselor. Playing to people's emotions sounds like a cheap sales trick. However, it…

  — Travel Research Online
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TRO SMITH

Why Websites are Like Tattoos

I know I have chosen a risky metaphor here, stick with me a bit.

Personally, I am a fan of interesting tattoos. I know that is not necessarily a shared preference. Body art is not for everyone and please do note my preference: interesting tattoos. I have certainly been exposed, to use a phrase, to some very bad…

  — Travel Research Online
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Mike's Monday Cup of Mo-Joe

Do More—Get More

It often amuses me how things come to be. Some favorable outcomes appear to fall right out of the sky without warning or merit. This, however, is more often the exception. Most positive outcomes are the result of some form of action. In other words, we are all basically responsible for our futures. As the ear-torn saying reminds us, “If it is to be, it is up to me.”

I remember the phone call. My good friend and speaking competitor shared his exciting memories from a recent European river cruise experience. He was literally “over the top” with good things to say. This single phone call fueled my interest, and motivated my writing a letter that would soon alter my life for the better.

A river cruise…

  — Travel Research Online
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