Throughout the pandemic, it seems that the recovery has been nothing more than two steps forward and one step back. It’s frustrating. I get it. But if you do the math, we are moving forward, albeit, not as swiftly as any of us might like, but forward, nonetheless. As we continue or exit from the pandemic and our individual recoveries, we must keep several things in mind as we ramp up our marketing efforts!

We all have differing opinions of this virus and we must be conscious of that in our marketing efforts and in dealing with clients, employees, and prospects. I have friends who are terrified to leave their own homes. Others are willing to come out but are very cautious. And others…

Ricko Tindage is Elite Voyages' Director of Sales and Marketing iso Chinatour.com's DSM. His task besides sales and marketing to the travel agent community…is also creating new tour products.

Originally from Bali, Indonesia, Ricko has called Los Angeles home since 1981.

His academic background was in the hotel management. He has had hotel stints in Jakarta, Indonesia; Brussels, Belgium and in Los Angeles. Instead of a career in the hotel industry, tour and travel industry have shaped the majority of his professional career.…

“I went to the woods because I wished to live deliberately...to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms.” ~ Henry David Thoreau, Walden

We all seek inspiration. Thoreau sought out the quiet solitude of Walden Pond to ponder life. I travel for the same experience. Travel is a big part of my personal psyche, and I’m guessing you share my passion for being on the road. But over the past two years, we have largely been relegated to a more internalized understanding of our motivations for…

This is another true story that comes attached to a very pertinent message. Almost everybody has somebody they would like to meet. This may be a movie star, a sports celebrity, an author, or a TV personality. It may be a politician, a famous physician, or even the guy or gal living down the street. People are quick to identify their “wish-lists” but, more often than not, they fail to do anything proactively to make a future introduction.

Not long ago, I asked my wife if there was anybody she would like to meet. Without hesitating, she replied by saying, “I would like to meet President George H. Bush… and his wife Barbara.” I would be candy-coating my reaction if I said this selection surprised me…