Another year!  Wow, that was fun—not! Every year, I take a bit of a break for the final weeks of the year to push a virtual “reset” button.  In December 2020, I figured in 2021, things would get drastically better for the travel industry. Well, they are better, but the whole “drastically” part fell a bit short. But rather than sit here and be a Donnie Downer, I am going to press on and look at the bright side!

Before we continue, watch this and I dare you not to…

Marketing has a two-fold function – to acquire new clients and to retain your existing clients. For that reason, smart travel professionals put into place a comprehensive client retention plan designed to keep an ongoing conversation with their existing clientele. When economic times get tough, it is your existing clients to which you can most easily and cost effectively turn for support. It is commonly known and accepted that it is much more expensive to acquire a new client than to retain an existing one. Existing clients represent the stability of your travel planning business. If your clients are not traveling with you on a repeat basis, chances are you are doing something very wrong.

Most conventional marketing…

by Richard Earls
Sunday November 28, 2021

Nothing Ventured … Nothing Gained.

In today’s message, I am going to try to drive home an important point by using a number of well-worn phrases. Some may be more familiar than others. Here goes: