Just when we think we’re coming out of the woods, along comes Omicron. The bad news is that it is yet another concern for our clients and our own viability.  Granted, if we’ve been paying attention for the past two years, we likely knew this day was coming. So, is it all doom and gloom? Not at all. Read on!

On March 20, 2020, it was all doom and gloom. The cruise industry was, for all intents and purposes, dead. Leisure travel was kaput. We were sheltering in our homes and wiping down our Cheerio boxes with Lysol. And the thought of passing within six feet of another person was verboten.

A lot has changed. We know a lot more about the behavior of the virus. We…

Steve Jobs of Apple Computers once used the phrase “insanely great” as a way of describing his products and it became an anthem for his vision of Apple’s brand. Go to any Apple store and look at the people crowding around, staring at the products, touching them, playing with computers, phones and iPods and listening to music. You won’t find that kind of zealous activity in the computer section at Best Buy…unless they are looking at the Apple computers. iPhone. iPad. iPod. iTunes. Their products are benchmarks, what all competing products compare themselves against and want to be.

Do you want to be an insanely great travel professional? Did you ever? What an amazingly simple, yet powerful, goal to set. Too often our eyes are so…

I recently got home after speaking at a conference in Orlando, after months of inactivity. It felt good to get up in front of a group of eager professionals and share my personal experiences with a bit of panache. (Flamboyant confidence of style or manner.)

Regardless of how hard I try, I still find myself resorting back on the tried-and-true strategies and tactics that work year-in and year-out. As most people are drawn to the latest flavor of the week, or lured toward the latest magic formula, I know after over 35 years in the business that it is the basics and fundamentals that will make your business work.

One of the formulas I have been touting over the years still hold water today. The Rule of…