Happy New Year!  Yeah, yeah, yeah, I know we barely got out of Halloween and aren’t even into Thanksgiving yet; but we will be saying that before you know it as we move from 2021 into 2022.  I am going out on a limb here and will suggest that right about now, business is slow—COVID or not. Kids are back in school, and people are beginning to stress about the holidays. Who has time to think about planning a vacation?  It’s the nature of this beast we call the travel industry. But after a horrible 2020, and a mediocre 2021, 2022 is beginning to look up. Don’t waste this time! Clean up!

Now is the time to get your travel house in order. And don’t forget…

There are many good reasons not to make price the centerpiece of your presentations, but here's the best one.  Your client only thinks price is important.  The reality, of course, is that every day the client chooses considerations of value over price, even when they begin the conversation by telling you they want to travel "as cheaply as possible."

What the client says and what the client actually means can be two different things entirely.  The client doesn't really mean they want to walk to their destination and sleep under the stars.  The client is expressing their concern about paying too much, about not achieving a good value. The unfortunate fact is all too often the travel professional is immediately…

I remember thinking that things would be different once I reached my age. I believed things would be easier. I thought the hard part would be yesterday’s news. Wrong again Mike-O.

This has been proven not to be the case. But, if you stop to think about it, life would be pretty boring if we all had it together before the boys headed for the showers and the “fat lady” sang.

Marketing is simply why some things work, and why things don’t work. The reason for this is because our world is in constant spin. Change is the only constant as we approach the year 2022. And that is as it should…