We’ve all heard a phrase like “he picked the low-hanging fruit” in reference to something easy. Well, let me go on the record that there is nothing wrong with “easy”. In fact, I go out of my way to find easy ways to be more productive in many aspects of my personal and business life.

If I can find a tool to make me more efficient, I will use it. Scheduling social media posts and email broadcasts? Yup! Moving specific emails automatically to specific folders on my MacBook? Yup, got them too! And I also look for the easiest way to increase my revenue whenever I can with that low-hanging fruit—my existing clients.

We can all agree that finding…

Raise your right hand if you have ever had a problem client, the type of individual that made you reconsider your entire career as a travel professional. Keep your hands raised. Now, raise your left hand if you currently have a problem client. Even at this distance, I can see most of you have both hands in the air. Go ahead and lower your hands, you are going to need them to assist some of these clients to the door.

Problem clients eat away at vital and scarce resources. Throwing time and effort into a bad travel consulting exercise drains your ability to more carefully tend to your other clients. Chronically dissatisfied clients sap your energy and represent…

Practicing, repeating, editing and tweaking all play a major role when trying to perfect any singular skill, activity, challenge or assignment. It takes time, patience and, often times, many attempts before we begin to imbue the necessary steps into our “muscle memory.”

With this in the forefront of today’s message, I have elected to repeat a message I have shared before in hope that this time the lesson will take root and, as a result, you will benefit from my unsolicited advice.

Here is the first marketing mistake many travel professionals make from my list of…