I am going out on a limb here and say that your sales are down. Coming out of a pandemic, we are going to need every sale we can get to re-build our travel practices. Over the past 20 months, we (society in general) seem to have forgotten how to behave and interact with other humans. That will need to change. When it comes to sales and in particular selling travel, we cannot afford to rest on our laurels, and we need our “A-Game” to thrive once again. Complacency has a way of seeping into our world—I know it does mine; so here’s a refresher on three key focus areas for future success!

“Sally’s Travel, how can I help you?” may have worked in…

Here's the bad news: you have more competition than you think.  Here's the good news - you  can effectively compete. In fact, competition keeps us sharp and aware of the environment in which we operate.  Keep in mind that carrying the proper attitude about your competition is important.  Properly trained, your clients will adopt many aspects of your own attitude about travel and other distribution channels.  If your attitude is positive and healthy, chance are your clients' will be as well.

Your competition arises in three distinct…

As sales and marketing advice goes, this may very well be up there with the best of it. I was reminded of this natural phenomenon this week, and I could not find my way to my computer keyboard fast enough to share it with whoever is out there listening. This is a BIGGIE. Tune in.

I ended a recent Zoom Meeting with what I consider to be some sage advice. To me, what I am about to suggest is both logical and extraordinarily simple. It is effective and incredibly apropos. It does not cost a red cent and the results are extremely powerful.

The truth is, however, that nobody can do what I am about to suggest without feeling uncomfortable to some degree. This last sentence, in…