Audio is all the rage. TRO has a whole network of podcasts, and Catherine Heeg just wrote an outstanding article on the newest trend in audio—live audio.  There are a ton of travel podcasts out there and if you are not capitalizing on it within your own specialties, you are essentially leaving money (and clients) on the table.  So how do you start?

First of all, understand this producing a podcast will take time.  Let me repeat that for those in the back. Producing a podcast will take time.  And results will also take time. It is a long game but can be…

Don’t you love it when someone recognizes your logo?  Their eyes light up, they look up from your business card and say “I know you!”  It’s a great feeling because it means a very important aspect of your marketing is working. Recognition of your company’s “visual system” is an important first step to shortening the entire purchasing cycle.

Your company’s visual system encompasses many separate components: Logo, font, color palette, images, and even white space. Each of these elements must work together harmoniously to instantly identify you to the world. 

But know this: your logo and the rest of your visual system are not your…

This week I am going to remind you of the well-known phrase, “What goes around, comes around.” Maybe it would be more accurate if I said, “What was old is new again.”

What I am trying to say is that you do not always have to come up with something new to (1) capture attention, (2) become more effective, or (3) to deliver a message worth delivering.

Today, I have decided to turn back the clock and repeat one of my messages from 2015. Here…