When we were little, we all knew about the two magic words, right? I mean it seemed that if I used them, the world was my oyster, and I could get anything I wanted. That new GI-Joe could be mine if I said “please” and “thank you.” Well, as I grew up, I realized that my hypothesis was false; but it was always a good idea to use them.  But after decades of owning a travel business, I realized there are not just two magic words, but five.  So, what are the other three?

“Because” establishes a sense of purpose. And don’t we all want to have a sense of purpose? In the sales process, “because” is the answer to the “why.” Why do I want…

Sheila Folk is an experienced travel business owner with an impressive history of working in the leisure, travel, and tourism industry. She grew her travel agency to $8M in two years by creating and implementing a broad range of solutions she needed (but that were not available in the marketplace) to make her business a success. Sheila’s new company, Travel Industry Solutions, has now brought her contracts, tools, guides, and scripts to the entire industry.

Throughout her career, Sheila has demonstrated strong professional skills and expertise in management, strategic planning, and business development; new program and product development, branding, budgeting, and positioning; and negotiation, sales, and corporate communications. She has extensive, hands-on experience in all phases of B2B management,…

Like a shark, you know you have to keep moving forward. In business there is no such thing as sitting still. Clients come and go. Destinations rise and fall in popularity and demand. There is always something new on the horizon. In fact, if your business is not growing, chances are pretty good you are losing ground. No time for sitting still.

Is it too early to talk about 2022? I don't think so if you are headed that direction. Here are five ways to keep  both you and your travel practice growing and even thriving. When 2022 arrives, you will be on the right footing.  — Travel Research Online
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I once attended a Home Trade Show and was introduced to a number of entrepreneurs in booths manned by good, hard-working individuals trying to make a living.

Some booth sitters came on stronger than others. Some caught my attention as I passed by. Others actually repelled me away from their booth.

“What was the difference?”, I asked myself as I sauntered down each…