There are many ways to look at Cuba. From a strictly-business point of view, it’s a sad story. There’s never been any question that there has been huge pent-up demand by Americans to travel to Cuba. After more than half a century of being prohibited by their own government from traveling to what used to be considered one of the hottest vacation destinations in the world, of course there is demand. It’s 90 miles from Florida, a heavenly tropical Caribbean destination. But for practical purposes it’s blackened off the tourist map.

There’s never been any situation that compares to it. Americans can travel pretty much anywhere. Americans are not dictated to by their government as to where they can travel. They can travel to…