Travel is coming back. Over the past 17 months, travel professionals and suppliers have taken a beating. Some did not make it. Others are on life support. And thankfully, many will survive to thrive again one day. But we can’t do it alone. Just as we need suppliers, suppliers need us. And to survive, and one day thrive again, we need to work in a true partnership: something more than words. Here are my…

Many travel professionals will openly confess that marketing is not their forte. After all, a large percentage of travel agents, if not the overwhelming majority, very rightly entered the industry not because they love marketing but because they love travel.  Many have a very limited background or formal training in marketing, but manage to conduct a reasonably viable business out of a capacity to communicate their enthusiasm for travel and for being of service to others. That said, however,  travel professionals have the need to be serious about marketing.  The stakes are high - involved is not only your own business, but I dare say the future of the entire travel agency distribution channel.

Unless travel agencies become absolutely expert marketers, they risk becoming proportionately less important to suppliers…

Being “my own boss” for over thirty-five years has taught me quite a bit about persistence, resilience, and discipline.

Now that I think about it, words like focus, collaboration, creativity, and boldness also fit. I’ve learned a lot through the years. Although, it seems the more experience I’ve gained the more I don’t understand.

Here are five areas that still leave me scratching my…