As travel begins to resume, I thought it might make sense to look at some basic strategies to help us all recover. Remember when Facebook was the place you went to tell your friends what you ate for lunch? Social media has become much more than just a place to connect with friends. It is now a full-blown powerhouse for businesses of every stripe.  But you already knew that right?

Every user is a potential customer, and to make sure you place your best foot forward, every engagement matters. So, how do you maximize that engagement? Here are seven tips.

How easy is it to do business with you? We sometimes miss how baffled a client may feel when first launching out on their vacation planning. First, they have to know you exist, a result of how well you have executed your marketing plan.  But let's start somewhat further down the road. Let's say the client knows you exist -  they must now be motivated to use you as opposed to using another agency or booking themselves online.

Most of us gravitate to the path of least resistance; this includes your clients. After all, their computer is right there on the desk.  They don't have to speak with anyone when they use their computer or pay a research fee. They don't have to feel any pressure…

I am writing this article at ten minutes to three in the morning. Maybe you too have trouble sleeping as the world continues to spin, while the days, weeks, months and years show no interest in slowing down. At this time of night, I find myself thinking about things I have trouble understanding… like whatever happened to telling the truth.

Somebody recently mentioned in conversation that “lying” today appears to have become an acceptable behavior. I find this belief to be incredible and downright insulting.

“To tell you the truth, I’m …” Don’t you just LOVE this phrase? Or, “As long as we are being honest….” Where along the line did we ever get the notion that it is okay to be dishonest… that it is…