Gone are the days of knocking on someone’s door to make a sale (unless you are re-selling electric apparently). And blindly calling someone is nearly dead as it is very intrusive. But in the travel business, we get cold (or warm) leads all the time. And post-COVID, there will be more. So, how do you convert them from a lead to a prospect; or better yet, a sale? One solid way is email.

Yes, email. And here’s how to structure it so you get the best…

Most travel agencies pay a great deal of attention to the brand image they project in their advertising. An advertisement printed in a magazine or newspaper gets a rare amount of attention from everyone involved. The agency owner, the marketing department, the ad designer, all get involved looking closely at the details to ensure that it projects the appropriate image for the agency. After all, the advertisement will be seen by hundreds, even thousands of potential travel agency clients.

If only that much attention were paid to every travel agency point of contact. As we have discussed in the past, points of contact are those places where clients encounter your branding. Advertising is one, but so are business…

It was 7:05 am on a Thursday morning when I stumbled across a recent blog post by Seth Godin. It was titled Date Certain. Not being sure what that meant, I clicked on the link and was immediately nodding my head in agreement.

The gist of Seth’s advice that day was to “pick a date”—any date. Flip your calendar, circle a day and month in the not-to-distant future. For lack of a better term, let’s refer to this as your target date. Using this date as your deadline, what are you planning to accomplish? What will you do? Who will you meet? Who will you be? How will you be different? How will you be better? By that…