With the dominance of social media marketing, you might think that sending an old-fashioned email might be akin to a letter, right? Wrong!

When it comes to keeping clients and prospects engaged with your agency -- email marketing is king.

New tech comes and goes daily it seems. Google+…out. Tik Tok…in. Snapchat…who knows. But you know what is always “in?”…

"Peculiar travel suggestions are dancing lessons from God." ~ Kurt Vonnegut, Cat's Cradle.

You probably think of yourself as a travel agent, travel advisor,  a travel counselor or a travel planner or some variation thereof.  People entrust you with their vacations, their dreams, travel plans, their travel ambitions. You, in turn, access the tools at hand and make your clients' dreams come true. Your tools are your experience, your relationships with suppliers, your sense of detail and customer service. Every now and then, however, maybe you glimpse that you are something more than a travel agent, counselor or planner. Sometimes you might just sense that you pass right over into the realm of the magician - that ability to transform travel from a trip into an…

If there is a single question I am asked more often than others, it’s: When do you stop calling on a prospect who either (1) fails to answer your emails, (2) does not return your phone calls, or (3) tells you they are not interested. This is a valid question. But it is also one that every single sales professional tussles with regardless of their industry.

Let’s look at this quandary from a different angle… by taking a walk in your prospect’s…