In many columns over the past year, it seems everyone has been trying to figure out how to do business in a post-COVID world. I have offered some of my thoughts; but in the end, we are all crystal-balling and hoping for the best. But today, I think I have a suggestion that will serve us all well as travel begins to open up once again—well, at least domestic travel.

Back in 1986, Robert Fulghum published a book called All I Really Need To Know I Learned In Kindergarten. It’s a good book. Pick it up and give it a read if you want.  (Here’s a link) The premise is that the simple rules we learned in kindergarten will carry us through life—hold hands when…

Your brand is shorthand for a set of promises. Ideally, when clients think of you, they think of how well you meet their needs when you act as their travel advisor.  Periodically, we need to consider the promises inherent in our brand to ensure we are living up to our commitments.

This week’s message is important, and I hope those reading it will pause long enough to internalize the unparalleled benefits from doing this right.

I am currently experiencing bi-weekly physical therapy for a calf muscle that refuses to cooperate as it should, when preparing for a 13.1 mile run. This is the third element of the 70.3 mile Ironman competition I have been preparing for what seems like ages. Race day is a mere 17 days away, and I am beginning to question my sanity. But I digress.

Yesterday, while the PT woman was working on my calf, I found myself listening to the other patients in the room as they twisted and turned through their regimens. Although I am no spring chicken myself, most of these…