As much as we hate it, COVID has sent us back indoors. For an industry that is the polar opposite of lockdowns and physical distancing, this is the cruelest blow. In order to maintain contact with clients and keep them inspired about traveling again, just about everyone—including me—has resorted to video broadcasts of one kind or another.

For so many travel advisors, the most common concept has been a 60-minute Zoom webinar co-produced and co-sponsored with a supplier or destination. Since these became the rage starting in early summer, I’ve sat through about 50 of them. I took copious notes about things like number of attendees, quality of the presentations, attendee engagement,…